The wait is finally online: Since yesterday, 29.10, users can the average Joe. new online service of the Westdeutsche Allgemeine Zeitung use. With the new name of the online portal - "The West" - takes the WAZ before a clear regional focus and adopted after a long planning phase and moved start dates of the root URL waz.de .
The new offering will WAZ respond to the changing media landscape and the competitive advertising market on the Internet, as Editor in Chief of the portal, Katharina Borchert, in an interview with Frankfurter Allgemeine Zeitung said.
The offer has at least a clear structure and clear. In the right column next to the most widely read and the most commented articles are displayed, so that can easily track what topics will be discussed. The online trend "video" and "community" dedicated to specialized areas, the hopes, the WAZ is an active participation of its readers. The options in the community with reader blogs, profiles and photo uploads correspond to what as well as the Kölner Stadt Anzeiger , with its lively range " city people has implemented "in the summer.
In addition to this community area to devote several blog topics various facets of life in the "West" and the WAZ editors. A run of Katharina Borchert " correction Blog "takes up front that mistakes can happen, and offers itself as a platform correction.
How to accept the offer WAZ readers, whether in fact - as hoped - to win new readers can be, and whether the training in the use of online media from 900 editors within six weeks has brought something that will continue in the coming weeks and months . show
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4 responses so far ↓
A media-mirror / / October 31, 2007 at 23:37
So I was a little disappointed. It was all a bit too stuffy, too static and "already seen somewhere else." But you're certainly right that is all very clear and well thought out. The Geo-tagging for local connections, but I've looked at yet - maybe that is something for me.
I find the name of the rest do not even tingle Sun
2 Benedict / / November 1, 2007 at 13:52
"Already seen anywhere else," I also felt, however, not negative. The total revolution I had not expected anyway, do not know if that was attached as a news site. More important in my opinion, is to convince content and above all to compete, especially in local and regional source of information as No. 1. Video, community, geo-tagging and Co. are tools, but must be applied correctly.
Three media-mirror / / November 6, 2007 at 11:52
Yes, but I lacked a little of the necessary emotion that just needs a local offer more than one nationwide. It is certainly true that the instruments must be used properly. Especially since it seems to me, "The West" but a lot to get it right.
4 '+ title +' - '+ basename (imgurl) +' ('+ w +' x '+ h +') / / Jan 9, 2008 at 23:07
[...] In October, the West German Allgemeine Zeitung started their long-awaited Internet portal "DerWesten" about which we had also changed in the Media Mirror shortly. [...]
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