My Media Mirror

The importance of marketing and creative marketing ideas is constantly increasing. The reason is the increased market transparency, the strong competition and the short Produktlebenszüglen. Companies must therefore accept high costs in order to make products and sell accordingly announced soon. In this context, the viral marketing came into the discussion. Viral marketing campaigns are referred to as, due to their creativity or their particular approach are so attractive to the recipient that they continue to carry the message. This goes to the oral route as so distinctive word-of-mouth marketing, but it works much better on blogs, forums and other online magazines.

Once you have made a critical mass of recipients on the idea of ​​attention and these have in turn infected other acquaintances, a quasi-independent action spread. Such an action is the American manufacturer of household products Blendtec succeeded. With the campaign "Will It Blend?" Is over-produced videos made advertising for a product made by Blendtec blender. It is all about, emphasize that this high-powered blender to mix all materials. And to be demonstrated in the campaign videos of toy cars, batteries, video cameras, iPods and more recently an iPhone mixed.

The fan base that has formed around this viral campaign is now huge. Both online magazines such as the mirror , as well as numerous technology blogs and magazines tell the tale. But almost more importantly: "Will it Blend" The slogan has gained entry into American society and is now being used in subjects strangers websites.

With this in mind: "Will it Blend" (PS: The video for the campaign can be found here .)