Although the Internet is well known that this spatial and temporal boundaries to be broken - that is, that the place where I am and the time just with me is not important for communication and business on the internet. Still takes some time, interest in things that are in the immediate neighborhood, too. Therefore, the local yellow pages are booming on the Internet, which lets you can make the hair around the corner just like the hot dog stand near the stadium. There are now some vendors, are among the most certainly Google Maps and Windows Live Local (now even with 3-D maps, as used in Google Earth are known).
There are still problems: the quality of a local book industry rises and falls with the quality of the collected data in databases. These are of course measured directly from the network. So no problem for big companies like Karstadt & Co. and the various retail chains. But it goes to the hairdresser or above the hotdog stand you stand in front of a problem. These small businesses usually have no presence on the net. Therefore, Google beitet now the Google Local Business Center and to encourage micro-businesses such information in the databases to feed actively. Google advertises that such an entry would be made within a few minutes. In addition to the address and communication data can be a short business description and opening times deposit (well in times when the store closing laws have not yet been completed), and specify up to 5 categories, in order to outline the activities of the company. In addition, Google is interested in the payment options offered. Abuse will be prevented each entry by mail or telephone must be confirmed.
Localizing micro-enterprises difficult
10th November 2006 | media-mirror | No Comments |
Tags: Direct Marketing · E-Commerce · Marketing















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