My Media Mirror

The youth of today is difficult. With the exception of the oft-cited lack of perspective that is increasingly seen by politicians as a major threat to the speech by the advertising industry has proven to be extremely difficult. Therefore, new forms of advertising forth to attract the attention of the affluent target group.
Media Markt tried it now with new forms of direct marketing and handing out free DVD's with a mystery-thriller Advertising Dad's Dead movie names.

The 40-minute strip tells the story of Hannes and Claudia Brahms, whose marriage in crisis. Hannes is constantly criticized by Claudia. Not even he would be able to give his own daughter to eight. When Mary while shopping with Hannes suddenly disappears in a media market, is from Claudia's fears a reality: Hannes panic begins to search for the girl. When Maria suddenly appearing on television and Hannes calls to bring them out of the market - with the statement that he should come alone - the events take their course ...
The film is scheduled from 8 November in all Austrian media markets for a free voucher to be available. When the first edition of 20,000 DVD's is out of print, will be reproduced instantly. How much the promotion costs is not known, but everything should be low budget.
Why bother? Which product will media market to bring the man? Quite simply, from 2.12. should follow the appropriate computer game, then that can be had for 9.99 €. Also creates media market so many young people in its branches, which of course have to pick the movie. What role does the free coupon, I is not known. The action should have success in Austria, is to be expected that such actions will also carry one in Germany.
via: The Standard

Credits (by the standard)

Campaign Concept: Agenturprojekt42 | Writer: David Schalko | Directed by: Christopher Schier | Producer: John Lüftner | music / theme song: Markus 'Molli' Moldan & naca7 | Starring: Andrew Patton as Hannes Brahms (father), Simona Sbaffi as Claudia Brahms (mother) , Axelle warriors as Maria (daughter), Peter G. Pertusini as a salesman, Christian Strasser as Commissioner, Eberhard Wagner as a porter, etc.