My Media Mirror

Yesterday, the New Tchibo website premiere and today there are also the mirror to admire new and look down on. Then I became aware of the e-commerce blog . On first impression, I must also say that Schick has become the great teaser somehow noble act in the page header.
Otherwise, I am once again to the " Amazon comment "tab navigation. At Tchibo , I criticized the whole thing very much derided as boring and imitation. After a lengthy discussion last night I see the whole thing in a slightly different light.

It is clear that there are still major Usabiliy-point only two ways to place the menu, namely the top or left. Accordingly, it was premature of me, every page is the their navigation in the page header, as imitators of Amazon criticized. Implement a navigation options are many, Amazon , for his part added very innovative, but now I have other well-designed tab navigations seen.

At Tchibo my problem was more so in the design of navigation, it is all too gray, too boring to be clear, at least when you get underneath it presents the same colorful theme worlds.

But back to the mirror

As I said, I like the top very good teaser, the photos are real eye-catcher and noble act. The navigation at the top, surrounded by the classic mirror effect red harmonious. Not quite as nice, I find that the content area is offset from the left column, in which a lot of advertising is placed so narrow. For the right column expresses visually the content area together too much. Then you scroll down even more, then the big teaser photos in the content area are replaced by small, then act contrary to their "big brothers" simply cheap and colorless. The motives are not clear - even an issue of subject choice - and look inconspicuous. Maybe you should start there and try to get out from the small pictures even more, either through meaningful motifs, bold image slices, or what the editors at Spon else that comes to mind.

Update: In the blogosphere there is to relaunch the variety of messages, since criticism and positive feedback, alternate. An overview of the discussion you can get from media noise , Onlinejournalismus.com , Endl , Simon Bold , JakBlog and many others.