That the Tchibo website has undergone a relaunch, I have in e-commerce blog read. Unless noticed so good, it would most likely not me. Therefore, the relaunch has been carried out to very selectively.
But what the designer of the previous web page layouts says to the work of his successor? Via fish market , I'm on the side of Christian Jung arrives there the analyze the new design and critically evaluated.
To anticipate: Christian Jung is not more enthusiastic about it. The reasons for the relaunch he sees in the fact that space should be for new weekly topics created in the top navigation, and expanding the site to 1024px he considers to be incorrect, but may attend more in the future user via the television websites whereby the 1024px Design could prove a mistake.
For me it's the one that is not practically sees the relaunch. Problemeatisch I find the gray navigation above, once again at the Amazon reminds riders. I also got the gray to dark and thus acts on me less friendly and welcoming. If Tchibo relaunched only be tackled effectively because of financial considerations, the result would certainly be very disappointing. But you form your own opinion ...
2 responses so far ↓
1 Timo / / September 6, 2006 at 16:31
So I share your opinion that the relaunch is really not very responsible. I think that is because the grid of the page was not changed in essence. basically, everything is still there, even where it was before.
the use of "amazon-like" navi many find boring. well I'm the beautiful but also often heard: "Please make it and the navi like amazon, because the know the people." one based just on the ecommerce musterknaben :-)
Two media-mirror / / September 7, 2006 at 14:10
And an orientation to the best must not necessarily bad, as I must admit now, but then, but at some point you have to simply develop a personal note, we call it CD or however you want.
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